![]() ![]() It’s basically pretty easy to get the first 100 views on your blog. That's changing Paid Media into Earned Media. When implemented correctly, you can shut your ads off in time and the traffic won't die instantly - you should use ads to tell people about your site and the content on the site, if relevant and compelling enough to the viewers, they will want to come back on their own. Once you have the core components in place to capture the audience, then running ads makes a lot of sense. ![]() to let people know about the new content. Build a strategy to get new content out regularly and leverage your email database, social platforms, etc. Set your site up in a way that you capture viewer's information. and leverage that as the core messaging in a way that will resonate with your target audience. You have to identify the "reason to believe" in your product/website/service/etc. I always recommend to our clients to let us take them through at least a lightweight strategic exercise to determine what differentiates them from their competitors. Paid ads can absolutely be a waste of money without a strategy in place. ![]()
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